52 Weeks – 52 Cupcakes Challenge

Is it a coincidence I have begun a 52 cupcake challenge and there are 52 weeks in a year? Why no – so what may you ask is a 52 cupcake challenge?

#52cupcake is a challenge I have set as a goal for myself, as a baker and business owner. In early Spring 2012, I went on a vacation with my mum, and between exploration and delicious meals, I had time to read two great books by Jim Collins, Great by Choice and Good to Great. Both books I found very interesting, but especially Great by Choice. This book inspired me to think more critically about my business, and reflect.

Upon returning from my vacation in early May, I have been enthusiastic and full of momentum for my challenge: Create a new cupcake flavour – every week, for one year, ready for the weekly farmers’ markets.

I have been updating everyone on the new flavours weekly on my Facebook Page and Twitter – and commenting on the successes and creative process that makes a new cupcake spring from my kitchen on the regular!

I will log these new, innovative and always delicious cupcakes on my site – and soon will have a section under Cake and Icing Flavours that catalogs them. While some favourites may stick around for a few weeks, others will come as a glimpse just once – so it is always a good idea to try that one out when making your choice at the market!

Some flavours will be inspired with seasonal ingredients, for example fresh, local Ontario produce I can integrate into a cupcake – strawberries, peaches etc. Other cupcakes will come from other inspirations – but be sure that each week there will be something different, and perhaps one-of-a-kind to try.

I had hoped to blog about this before the start of the challenge (but figured baking them was my first priority) and as such have already been keeping up. A summery of the #52cupcake flavours to date:

May 12 – Tropical Sunrise – an inspiration from the sunny south, the cupcake that started the challenge!
May 19 – Margarita Lime – our original cocktail cupcake!
May 26 – Bubble Gum
June 2 – Pina Colada – our second fun cocktail cupcake!
June 9 – Fresh Strawberry – with Ontario strawberries!
June 16 – Peanut Butter Chocolate – a new flavour turned classic – now available weekly!
June 23 – bi-week – had two flavours July 7 – was at Oakville Ribfest and thus could not do a brand new flavour!
June 30 – Watermelon Wave
July 7 – Fresh Cherry Vanilla and Strawberry Daiquiri (our third cocktail cupcake!) – two cupcakes this week, to make up for the weekend of
July 14 – S’mores – will be around all summer long!
July 21 – Peach Mango Mocktail – with Ontario peaches!
July 28 – Cotton Candy
August 4 – bi-week – will have two flavours the week of August 11

August 11 – Olympic Canadian Maple AND Cherry Coke

August 18 – Chocolate Coconut

August 25 – RIBFEST WEEKEND! Caramel Toffee

September 1 – Neapolitan

September 8 – Apple Pie – first prize winner at the 170th Aberfoyle Fall Fair

September 15 – Tiger Tail

September 22 – Classic Carrot

September 29 – October 13 – bi-weeks – my wedding and honeymoon break! Don’t worry I’ll catch up!

October 20 – Ice Cream Sundae

October 27 – Bananarama

November 3 – Chocolate Banana

November 10 – Ferrero Nutella and Egg Nog & Cinnamon

November 17 – Black Forest

November 24 – Gingerbread Joy

December 1 – Candy Cane Sparkle

December 8 – Chocolate Peppermint

December 15 – Turtles (the seventh holiday flavour!)

December 22 – no new flavours this week – holiday baking for the market before Christmas!

December 29 – Don’t worry, they’ll be made up for 🙂

January 5 – Tiramisu

January 12 – Dark and Stormy

January 19 – Peachy Penguin

January 26 – bi-week – was away for my cousin’s wedding in Cuba!

February 2 РEspa̱ola

February 9 – Pink Velvet Twist & Chocolate Raspberry

February 16 – Chocaretto

February 22 – Popcorn Cupcake (in celebration of the Academy Awards!) & Doggie Cupcakes – baked with $2 from each going to the Guelph Humane Society

March 2 – Cookie Dough & Gluten Free Vegan Raspberry and Gluten Free Vegan PB & Jam

Doggie Cupcakes - Supporting the Guelph Humane Society as they celebrate National Cupcake Day February 25

Doggie Cupcakes – Supporting the Guelph Humane Society as they celebrate National Cupcake Day February 25

March 9 – can’t remember – will post when I recall what it was!

March 16 – Irish Cream

March 23 – Cream Egg, Mini Egg, Orange Conundrum – ya three flavours!

March 30 – Easter Weekend! Fresh Lemon

April 6 – Spring Wedding and Raspberry Cream – TWO new flavours!

April 13 – No new flavour! We had a major black out and power resumed around midnight before the market – had to postpone the newest flavour to the next weekend

April 20 – Maple Bacon and Gluten Free Vegan Maple

April 27 – April Showers

May 4 – Very Berry Cherry

May 11 – Hummingbird

May 18 – Will be the 50th cupcake flavour – finalizing the last few flavours soon!

May 25 – 52nd Flavour! Going to be a great end to this year’s challenge!  Aberfoyle Farmers’ Market Opening Day!


So as you can see, not only have I been busy baking up a storm in the kitchen – the storm has had lightening flashes of creativity – hopefully within all these flavours there are some that you’ve loved!

Do you have an idea for a new flavour you’d like me to bake? Send me your suggestions by commuting on my social media or by sending me an email to jacqueline@sweettemptations.ca – I’d love to hear from you and what cupcake you’d like to see!

Please check out our social media on Facebook or Twitter, stay connected and you’ll be updated each week with the new flavour to try. Who know’s what the weeks coming will bring, but be sure to come try one if something catches your eye!

See you ’round the market!

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3 Responses to “52 Weeks – 52 Cupcakes Challenge”

  1. Steph March 19, 2013 at 11:03 pm #

    My suggestions:

    Root bear float
    Creme brulee
    Chocolate caramel
    Caramel macchiato
    Chocolate coffee/mocha

    Can’t wait to come by and try your cupcakes!


  1. 52 Cupcakes Challenge – Over the Hump | Sweet Temptations Cupcakery - December 17, 2012

    […] myself to bake a new flavour each week for a whole year. Read my initial blog post about it here. While fifty-two weeks loomed ahead then, they seem to be breezing by as each week passes now. […]

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