Storefront Opening Timeline

Sweet Temptations Cupcakery Storefront at 1398 Gordon Street

Sweet Temptations Cupcakery Storefront at 1398 Gordon Street

Sweet Temptations Cupcakery new storefront location will be at 1398 Gordon Street (in the Borealis Plaza) just south of Arkell Road. We announced our new storefront in November and have been working hard to share a realistic and firm opening date. We have been busy  in our Cupcakery in Aberfoyle – as we continue to serve you through this transition as we grow our business.

The plan to open a storefront for the holidays was started in June of this year, with our first walk through our future cupcakery space. Our summer saw us writing a storefront business plan, meeting with our mentor and investigating small business funding. In October, we set into motion the necessary contracting and we worked with a designer and architect to model our necessary renovations and construction. On Monday, November 18 we announced our new storefront location. Later in November we launched our indiegogo crowd-funding campaign, and you opened your hearts and made contributions to support us. Our campaign closed Sunday, December 8 and we invite you to read our Online Founder Recognition List.

It’s fair to say our road to opening our doors has been less than smooth. In recent days and weeks, while sharing our delay frustrations everyone we speak with seemed to express similar stories – “that’s what always happens”, “that happened to business owner friend of mine”, “we were delayed the same way” etc. While we initially remained optimistic – having planned for small setbacks, we had a buffer of time before the holiday. With progress inching along, it seemed with each new component there lay several complications.

You know the expression “one step forward, two steps back” – we’ve been living the cliché – but our path has been more likely to resemble “one step forward, six steps back“. We wrongfully assumed that despite the setbacks, but that they would not ultimately  lead to a substantial delay. Our goal was to be open on Saturday, December 14. Following that, our revised goal was to open Wednesday, December 18. While we are holding out hope – and have calculated (very scientifically we add) that there is a slim 9% chance we will be open for Saturday, December 21.

The likely reality is that our store will not be open for Christmas 2013. It saddens us to say that with the remaining work required to open our Cupcakery, it will not be completed in time to welcome you through the doors in 2013. We are doing everything we can to make it happen for you and us – to see the dream fulfilled. Trust we will be open as soon as possible, but likely not until early January.

We are still operating out of current space in Aberfoyle and are open for our fourth Christmas season as Sweet Temptations Cupcakery. Best Mixed Holiday Favourites, custom orders and special deliveries are available for both Christmas Eve and New Years Eve. As always we will be at the Guelph Farmers’ Market Saturday from 7am to 12 noon, including December 14th, December 21st, December 28th and January 4thYou can pre-order for pick up at the Guelph Farmers’ Market, pick up in Aberfoyle or for delivery by calling 519-362-0894 or email directly to jacqueline@sweettemptations.ca. We are now accepting Visa and Mastercard for payment options.

Our Facebook Page and Twitter @Sweet_T_Cakes will be how we communicate the day-to-day info about our storefront progress. Connect with us through social media for daily updates. Our most sincere apologies that we are not able to open for your convenience for this holiday. We are beyond excited to welcome each and every one of our loyal customers (and new ones too!) into our flagship storefront.

Thank you for your continued support, we can’t wait to welcome you into our new Sweet Temptations Cupcakery home in 2014!

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Leave a Comment

One Response to “Storefront Opening Timeline”

  1. Natalie Campagnolo December 13, 2013 at 9:07 pm #

    Hi Jakki, Sorry to hear 🙁 ! If I know you, you won’t open unless everything is just perfect….so no worries it will all be perfect very soon! I will pick up my cupcake order at Guelph Farmer’s Market on the 21st. Take care!

Leave a Reply